Santorini, one of Greece’s most iconic islands, is famous for its whitewashed houses, blue-domed churches, dramatic cliffs, and breathtaking sunsets. Choosing the right place to stay can greatly enhance your experience, as each town offers a unique vibe, from romantic cliffside views to lively beach resorts. Here are the 6 best towns and areas to stay in Santorini that cater to different travel styles.
1. Fira – The Vibrant Capital
Fira is the bustling capital of Santorini and the island’s main hub for shopping, dining, and nightlife. Perched on the edge of the caldera, it offers stunning panoramic views and easy access to transportation that connects you to other parts of the island. Visitors can explore the Archaeological Museum of Thera, take the cable car down to the old port, or simply wander the narrow lanes lined with boutiques and cafes.
Accommodation here ranges from luxury cliffside hotels with infinity pools to budget guesthouses. Staying in Fira is ideal for those who want to be at the heart of the action, with plenty of restaurants and bars within walking distance.
Best For: First-time visitors, nightlife lovers, and those seeking a central base.
2. Oia – Iconic Sunsets and Romance
Oia is the postcard-perfect village that draws travelers from all over the world for its world-famous sunsets. Located on the northern tip of the island, it is home to charming narrow streets, art galleries, and high-end shops. Many of its hotels offer caldera-facing rooms with private terraces or pools, making it a dream for honeymooners and couples.
While Oia tends to be more expensive and can get crowded during sunset hours, mornings here are serene and magical. Visitors can also enjoy the nearby Ammoudi Bay for seafood dining right by the water.
Best For: Honeymooners, photographers, and those seeking a luxury romantic escape.
3. Imerovigli – Peaceful Cliffside Beauty
Often called the “balcony to the Aegean,” Imerovigli is a quieter alternative to Oia and Fira but still offers spectacular caldera views. It’s perfect for travelers who want peace without sacrificing scenery. The village is known for the Skaros Rock hiking trail, where you can enjoy breathtaking views without the heavy crowds.
Accommodation here is mostly boutique hotels and villas, many with private jacuzzis or plunge pools. It’s a popular choice for couples who want a more intimate experience while still being a short drive from Fira.
Best For: Couples, relaxation seekers, and travelers avoiding heavy crowds.
4. Kamari – Beachfront Bliss
For a completely different Santorini experience, Kamari offers a lively beach resort atmosphere. Located on the island’s eastern coast, Kamari has a long black sand beach lined with restaurants, bars, and water sports centers. This area is ideal for travelers who prefer staying by the sea rather than on the caldera cliffs.
Kamari is also home to the ancient ruins of Thera, accessible by a scenic hike. Hotels here range from family-friendly resorts to budget accommodations, making it a great choice for groups or travelers on a tighter budget.
Best For: Beach lovers, families, and budget-conscious travelers.
5. Perissa – Relaxed Seaside Escape
Perissa, another black sand beach town, offers a more laid-back alternative to Kamari. It has a relaxed vibe with fewer crowds, making it ideal for travelers who want to unwind by the sea. The beachfront is dotted with tavernas, cafes, and beach bars offering fresh seafood and refreshing drinks.
The nearby Mesa Vouno mountain adds a unique backdrop, and adventurous travelers can hike to the ancient site of Thera from here as well. Perissa has a wide range of accommodation options, from affordable studios to stylish beach hotels.
Best For: Relaxation, budget travelers, and those seeking a quiet beach stay.
6. Pyrgos – Traditional Charm and Panoramic Views
Pyrgos is a hilltop village that offers a completely different side of Santorini. Known for its traditional architecture, narrow alleys, and authentic tavernas, it provides panoramic views of both the caldera and the Aegean Sea. As the island’s highest point, it’s a great spot for sunset views without the crowds of Oia.
This village is less touristy, giving visitors a chance to experience local life. It’s also close to several wineries, making it ideal for wine lovers. Accommodation here is mostly boutique guesthouses and traditional homes converted into stylish stays.
Best For: Cultural travelers, wine enthusiasts, and those seeking authenticity.
Choosing the Best Area for Your Stay
The best place to stay in Santorini depends on your travel style and priorities. Fira is perfect for central access and nightlife, Oia for iconic romance, and Imerovigli for peaceful luxury. Kamari and Perissa cater to beach lovers, while Pyrgos offers traditional charm.
Since Santorini is a small island, you can easily explore multiple areas during your stay. Many travelers choose to split their time between a caldera-view location and a beachside resort, ensuring they get the best of both worlds. Whether you want to wake up to views of the volcano or spend your days by the sea, Santorini offers an unforgettable experience in every corner.
